Beware of Cross Selling – The Ye Bhi Le Lo Syndrome

This is how the field is set when you plan to take a home loan. The entire playing 11 is focused on getting you out. A slight flick and you are caught behind. BAT CAREFULLY

If you were to trust the wisdom and experience of loangebra and enjoy a bit of our humour then remember the twelfth man will meet you soon with a Demat A/c Form saying …. “Sir, it’s a bull market.”

Banks and Housing Finance Companies, be it Government, Private or MNC’s are all the same in terms of their field setting.

As a loangebra user you must remember the following to bat carefully.

1) Every Bank/HFC would try to sell you products of their sister concern/subsidiaries/divisions/ or 3^rd party tie-ups and earn commission out of the products that are cross sold.

2) The various Banks and HFC’s that operate in the marketplace are in different stages of their business life cycle.

3) More established & older the player more will they try to cross sell and earn more revenue per customer.

4) Some are relatively new in the home loan financing space and therefore their focus is to capture market share only in the home loan business and not worry about sales of ancillary products. They will be very happy with only your home loan account.

5) Some are trying to make a comeback and try to recapture their lost market share. They would also try to deal only in plain vanilla home loans and not worry about cross selling.

We know the older guys and the newer ones equally well. Register with us to be better prepared to bat on these pitches which are more treacherous than some of the South African pitches.